Social Media Basics Infographic

Pros and Cons of Social Media

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Pros and Cons

Google My Business

64% of Google Users

Google My Business Pros

Visibility on google search and maps
Ability to post products posts, offers, etc.
People can leave reviews on your page

Google My Business Cons

Does not include keyword data, custom fields, and tags
Does not include custom Q&A fields, coupons, and offers

Facebook

2.7 Billion Users

Facebook Pros

Easy to set up and use from a variety of different devices
Allows organic tracking
Connected with IG so you can share to both platforms
Offers public or private posting, in real time

Facebook Cons

Marketing ads can be time consuming
Strict rules on ads and running contests
Bogged down by ads and very ads focused
May be some privacy issues

Linked In

657 Million Users

Linked In Pros

Allows sharing of knowledge and expertise
Ability to post blogs and articles to showcase skills
Allows networking opportunities and business relationships

Linked In Cons

Audience is limited due to B2B focus
Ads maybe poorly targeted, underperforming, and lead to overload of irrelevant content

Twitter

330 Million Users

Twitter Pros

Easy to set up and use
Tweets appear in google
Easy to search network for hashtags
Can be used as a sales platform

Twitter Cons

Not the best for visual content
Limited to 280 characters per post
Volume of messages can create information overload

Instagram

1 Billion Users

Instagram Pros

One of the fastest growing social platforms
Easy to use
Appeals to a wide audience
Can be used as a sales platform

Instagram Cons

Links cannot be used in the captions
Limited integration capabilities

YouTube

2 Billion Users

YouTube Pros

Second most popular search engine to google
You can connect directly with your audience
Can be found in search engine results

YouTube Cons

Editing and quality needs to be top notch and order to be found
Requires more time and investment than other platforms

320 Million Users

Pinterest Pros

Images are hyperlinked to the original source
Freedom to search and pin as you please
No emphasis on actively engaging and audience

Pinterest Cons

Limited demographics
Imagery must be clean well chosen and sharp

Ann Premazon

Meet Ann Premazon, a dynamic and accomplished leader fueled by her entrepreneurial spirit. As the CEO of Premazon Inc., a distinguished SEO company and digital agency, Ann's SEO mastery spans across different sectors, including Behavioral Healthcare, and specialty content writing. This ever-changing landscape is a constant source of excitement for her. Beyond her role at Premazon Inc., Ann also serves as a trusted consultant to companies, and in the realm of Behavioral Healthcare SEO, is an expert.